profile

Joe Pulizzi's The Tilt

For content creators and entrepreneurs who want more meaning, freedom and wealth. Sent to 60k+ every Friday morning.

The Trust Portfolio: A New Content Model for AI
Featured Post

When All the Content Is Synthetic: The Trust Portfolio

Is It Over? Last week, I came to the crossroads with my Content Inc. model. I started developing this model over 20 years ago and tried to perfect it over the years. In a nutshell, it starts with a differentiated message, developed on one platform, consistently delivered over time, that leads to an audience that comes to know, like, and trust us.Not rocket science, but it's worked for decades. Some of the largest brands in the world succeeded using this model.But will it still work in the age...

The Opportunity Engine

In the Mind I started to re-read Think and Grow Rich by Napoleon Hill again. It's honestly crazy that a book almost a hundred years old can still make an impact on a modern creator. And I was immediately reminded of this thought: Most creator advice today is tactical. Platforms, prompts, growth hacks. But the people who actually build lasting freedom tend to share something deeper. A way of thinking. A way of committing. A way of seeing themselves long before the audience shows up. That's the...

A Curiosity Roadmap - Joe Pulizzi

Hope After presenting twice in the same day last week, I have renewed hope for humanity. And I was so motivated by it, I wrote this week's newsletter about it. The more I talk about AI, and tech, and tools, the more I come back to what's important: our relationships with others. And before you read on, my friend Erika Heald has an excellent new book out called Content Foundations: Scale Your Content with AI without Losing Your Voice. Considering what I've been discussing in this newsletter...

MSC Seaside White party

Known x Needed I've been producing email newsletters in one form or another for over 20 years, and I have to say I've been honored by so many of you who've taken the time to write me about the past few newsletters I've written. Part of me wants to apologize because I've really taken a major shift from content creation, distribution, and media systems. But with everything going on in the world, and especially with AI, I just feel that there are more important things that I want you to hear...

Identify the Matrix and You Win

Sometimes, The Problem Isn't You Most of us move through life assuming the rules we’re following are just “how things work.” Education. Careers. Retirement. Only later do we realize the unease wasn’t personal. It was structural. I’ve been spending more time looking at systems lately. What I keep noticing is that you can’t succeed inside one until you recognize that it exists and understand the rules that shape it. Those who identify the most systems have a better chance at winning...

The Problem with Certainty

"I Know that I Know Nothing" - Socrates First off, a big thank you for all the replies last week. Outside of my predictions issue, it was the most replies I've ever received. It took me a few days, but hopefully I responded to all of you. Know that I appreciate you more than you'll ever know. And now for today's topic... The older I get, the less impressed I am by people who are 100% sure about anything. Not because they’re wrong, but because certainty has a way of shutting down curiosity....

What chapter are you in your story?

A Year of Change Happy New Year. I expect big things from you in 2026. 2025 was a year of real change for me. As you know, I took over this newsletter so it could be 100 percent me. I started work on my next novel. I changed how I eat, how I work out, and how I think about my time. A lot shifted, intentionally. But I have a feeling that 2026 will be an even bigger year of change. I don’t have all of it figured out yet, and I’m not rushing to define it. What I do know is that I’m paying closer...

2026 content creation marketing predictions

Crystal Ball Time My wife loves it when I do my predictions every year because she says being wrong about something is good for my ego. In this case, she's probably right. Still, I do this exercise for a reason. The goal isn’t to predict technology. It’s to think through how people behave once the technology becomes unavoidable. This year, my predictions are different. Instead of “more, more, more,” the word I keep coming back to for 2026 is constraint. Just go with me here. And I’d love to...

You Have a Choice

I'm the Problem, It's Me I've been thinking about that line a lot lately. Not in a dramatic way. In a quiet, uncomfortable way. My wife and I have been talking about a few things we keep doing that we no longer want to do. Things that have been with us long enough to feel permanent. What got me was a comment I made. I said "I have to go do this" when I was leaving the house.First...the wording was all wrong. I "get" to do it. And if I don't "get" to do it, why am I doing this in the first...

Gratitude as Business Advantage

It's Thanksliving, right? Like you, I saw many friends and family last week over the Thanksgiving holiday in the US. I kept noticing two very different kinds of people. One group carried a quiet sense of gratitude, even while dealing with real challenges. The other moved through the world convinced everything was falling apart. Same circumstances. Two very different mindsets. It made me think about the role gratitude plays in how we show up, what we build, and how far we go. Well, I did some...