Make It Personal

September 12, 2025

Money

We want in: Institutional capital investors are helping big content entrepreneurs build full-stack media businesses after Dude Perfect, Good Good Golf, and others spent a decade monetizing through ads, merch, and brand deals. [Forbes]

Tilt Take: If freedom and flexibility are reasons you have a content business, investors may not be the best option. Their priorities aren’t the same.

Audiences

Trend this: “Creative Maximalism” is the new reshaping of culture, according to a recent YouTube research into trends for viewers between 14 and 49. They found these elements define this new type of content – densely layered information and faster-paced editing, co-created narratives with public generation, decentralized entertainment properties, humor and ideas built on layers of online inside jokes, and a seamless blend of cultural references from around the world. [YouTube]

Tilt Take: We’re intrigued by the co-creative narrative. How do you involve the audience in your content?

Tech & Tools

They like it: LinkedIn’s added new metrics – saves and sends – so you can see how many people bookmarked your post or shared it in a message on the platform. [LinkedIn]

Tilt Take: Data like that can help inform your editorial calendar with LinkedIn posts that resonate better with your audience. Just make sure your traffic is your target audience.

And Finally

See Reddit: Reddit rolled out a beta version of Reddit Pro for Publishers. It lets publishers track which stories are shared, where they appear, and metrics like views, asks, and upvotes. [Search Engine Land]

Tilt Take: With 110M daily active users, Reddit can be a gold mine for creators looking to learn and engage in what they’re target audiences are talking about.

Listen AI: Inception Point AI’s Quiet Please Podcast Network has more than 5K shows and produces 3K episodes a week. They’re made for about $1 an episode and take an hour to produce. [The Hollywood Reporter]

Tilt Take: Even more interesting, the network has seen 10M downloads in two years. What would be even more interesting to know is how many of those downloaders return for another episode.

How Lynette Greenfield Built a Purpose-Driven Self-Publishing House

Entrepreneur: Lynette Greenfield

Business: Limelight Publishing

Tilt: Making publishing accessible for anyone with a story to share.

Primary Channels: Blog, Instagram

Other Channels: Facebook

Revenue Streams: Publishing packages

Our Favorite Advice:

Believe in yourself: Lynette thought she could never write a book until she read a really successful but really poorly written one.
Know your audience: Though Lynette is an expert in self-publishing, she always remembers that Limelight’s clients’ works are their own.
Get the name right: After a lengthy domain search, Lynette was happy to have Limelight available, so she claimed it before doing more research. The previous domain owner had gone out of business, and now she gets a lot of email for that defunct entity.
See the road ahead: Lynette keeps an open mind so she can incorporate new practices into your business ahead of the curve, rather than fighting against it.

– Lauren Vassallo

Read the story of Lynette Greenfield and listen to the Publisher & Prosper podcast interview with her.